.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has actually onboarded Indian cricketer KL Rahul as a brand name ambassador and also a capitalist in the firm, it provided ETRetail.Without disclosing the precise percentage of concern the cricketer has actually taken, the business mentioned it is actually a sizable and also tactical investment.This partnership targets to make use of KL's immense attraction, particularly with youth and physical fitness lovers, to increase Boldfit's reach into untrained markets and demographics across India.Sharing concerning the brand's development programs, Pallav Bihani, owner as well as chief executive officer of the company stated, "Our team are actually going all-in on expanding our activewear and shoes categories, which are set to redefine the physical fitness market. These portions are our potential growth engines." Currently, exercise and also doing yoga accessories drive the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand attained an earnings of Rs 73 crore. Along with calculated projects and also this partnership, the label strives to get to an income of Rs 500 crore through FY26. Founded in 2018, it currently serves over 1 crore customers annually and also strives to increase this range to 5 crore using this collaboration. Likewise, it is actually boosting its own supply chain framework to make sure rapid shipment and steady item availability.Looking ahead, the D2C start-up expects a spurt in on the web traffic, social media sites interaction, and also greater sales all over our crown jewel types.
Posted On Aug 1, 2024 at 10:46 PM IST.
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